July, 2025
Once reserved for high-end patisserie or tucked inside a cannoli, pistachio has officially gone global - and viral. From TikTok lattes to gourmet ganaches, the pistachio renaissance is in full swing, and it’s not slowing down. Leading the charge in South Africa is Norte-Eurocao, whose premium Vela Pistacchio paste offers professionals a smooth, flavour-rich solution that meets both indulgent and health-conscious demands.
With the viral success of the Dubai chocolate pistachio challenge, pistachio has taken centre stage in kitchens around the world. Norte-Eurocao’s Vela Pistacchio captures the essence of this trend: intense, nutty flavour in a ready-to-use format that delivers on performance and versatility.
Whether it’s folded into croissant dough, piped into macarons, whipped into buttercream, or even paired with savoury dishes like lamb marinades or pistachio-crusted salmon, pistachio paste is proving to be one of 2025’s most flexible and in-demand ingredients. Its rise is fuelled not only by its decadent flavour but by its nutrient profile - rich in protein, fibre, healthy fats and antioxidants - making it a natural fit for the growing market of mindful indulgence.
As social media drives the evolution of taste, pistachio has become the hero of viral desserts, from pistachio ice cream and no-bake pies to lattes and protein-packed snacks. It’s also reclaiming its place in traditional Mediterranean and Middle Eastern desserts and pushing boundaries in contemporary dishes and even cocktail menus. Think pistachio martinis and gelato-topped affogatos.
Beyond food, pistachio’s signature shade and scent are now turning up in beauty products and lifestyle goods, from body butters to candles. Proof that this trend is as visual as it is edible.
For South African bakers and chefs looking to stay ahead of the curve, Norte-Eurocao’s Vela Pistacchio offers a premium, adaptable option to tap into the green gold rush. Whether it’s for a viral creation or a timeless classic, pistachio is here to stay and Norte-Eurocao is making it easier than ever to bring that flavour to life.