October, 2024
Ingreto (Pty) Ltd, a prominent name in the South African food manufacturing sector, has embarked on an exciting new journey with the recent acquisition of a majority stake by Holdfood Group. This strategic partnership represents a significant milestone in Ingreto's growth trajectory, bringing with it a wealth of opportunities for both the company and the broader South African market. As Ingreto integrates into the Holdfood Group's extensive global network, the focus remains on enhancing services and delivering innovative solutions that cater specifically to the evolving needs of the local bakery industry.
Under the guidance of Holdfood Group, Ingreto is set to leverage the vast experience and resources of its new partner, positioning itself as a key player in the South African bakery sector. Holdfood Group, known for its global reach and family-based ethos, brings a diverse portfolio to the table, including two major business segments that will significantly enrich Ingreto's offerings: LASENOR and NORTE-EUROCAO.
As part of the Holdfood Group's acquisition, Ingreto will now have access to the groundbreaking products of LASENOR, a global leader in the production of lecithin, emulsifiers, stabilisers, and release agents. Celebrating its 20th anniversary this year, LASENOR has consistently been at the forefront of innovation in food ingredients, particularly in the bakery sector.
The bakery market is increasingly adopting industrial production models to improve efficiency, reduce costs, and extend shelf life while maintaining high-quality standards. LASENOR® BK, a range of activated emulsifiers specifically designed for powdered bakery mixes, is set to revolutionise the production process for South African bakers. This advanced product simplifies production by eliminating the need for pre-hydration, ensuring longer shelf life, and facilitating easier dosing. The “all-in” mixing process not only enhances air incorporation, resulting in larger, softer cakes with a finer crumb structure, but also reduces mixing time, thereby lowering costs for manufacturers.
Produced using cutting-edge Spray Drying technology, LASENOR® BK offers a tailored solution for various baking applications. Whether you're producing light, airy sponge cakes or rich, dense pound cakes, LASENOR® BK provides a ready-to-use solution that integrates seamlessly into your production process, ensuring consistent, high-quality results every time.
In addition to the benefits brought by LASENOR, Ingreto's partnership with Holdfood Group also opens the door to NORTE-EUROCAO's extensive portfolio. Established in 1974 and headquartered in Barcelona, Spain, NORTE-EUROCAO has become a cornerstone in the European market, specialising in semi-finished products for pastry, bakery, confectionery, and ice cream.
NORTE-EUROCAO's diverse range of high-quality products will complement Ingreto’s existing capabilities, offering South African bakers access to a wider array of ingredients. This includes an impressive selection of compound chocolates crafted for various professional applications. Additionally, NORTE-EUROCAO offers compound chocolate tailored for ice cream, further broadening the possibilities for innovation in South Africa's bakery and confectionery sectors.
Beyond their compound chocolates, NORTE-EUROCAO also provides bake-stable fillings that are ideal for bakery, cookies, and pastry products. These fillings, including a variety of chips, chunks, and pure chocolate bake-stable bars, are designed to maintain their integrity through the baking process, ensuring consistent, high-quality results.
The partnership between Ingreto and Holdfood Group, coupled with the introduction of LASENOR's innovative emulsifiers and NORTE-EUROCAO's premium semi-finished products, heralds a new era for the South African bakery industry. Bakers and patisserie professionals can now access world-class ingredients and components that streamline production, enhance product quality, and ultimately, boost their competitive edge in the market.
Ingreto's clients can expect several key benefits from this partnership:
Ingreto's commitment to its South African roots remains unwavering, with headquarters staying in Kya Sand, Johannesburg, and the dedicated team continuing to deliver exceptional service. As Ingreto and Holdfood Group join forces, the future of the South African bakery industry looks brighter than ever, with a shared vision of innovation, quality, and customer-centric solutions leading the way. Together, they are set to elevate the standard of bakery products in the region, ensuring that local businesses remain competitive in a rapidly evolving market.
Contact Ingreto if you are looking for a partner that can offer you a holistic solution; from the supply of raw materials, blending and production to packaging, ensuring you total peace-of-mind.
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